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The Importance of Website Localization for Global Success

In the current digital era, websites are an important component of a company's marketing strategy since they allow them to identify themselves, promote their products and services, and attract new customers. The significance of a good website has been emphasized more than ever with the advent of social distance as the new standard as a result of COVID-19 and the imposition of physical presence constraints on global expansion. But what factors contribute to a website becoming well-liked and, as a result, bringing the brand it represents to more people's attention?

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The Benefits of Market Research Translation Services

Businesses have a lot of options in the digital era to connect with new audiences anywhere in the globe. Advertising and marketing enhance brand recognition and awareness for a product and a firm. As businesses attempt to expand outside of their domestic markets, there are some language and cultural barriers involved. You'll need a holistic and all-encompassing strategy to localize your marketing and advertising material while introducing your business procedures and products to the global market.

English

Übersetzer vs. KI: Werden wir in 10 Jahren noch Übersetzer brauchen?

Die Übersetzungsbranche hat mit dem Aufschwung der maschinellen Übersetzung und der Übersetzungssoftware viele Veränderungen erlebt. Aber wie wird sich das auf die Notwendigkeit auswirken, als Übersetzer zu arbeiten? In diesem Artikel erfahren Sie, wie sich Übersetzungssoftware und KI-gespeiste Übersetzer gleichzeitig zu zwei Branchen entwickeln - einer, die sich gerade entwickelt, und einer, die bald überflüssig sein wird.

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