5 Key Tips for Achieving Effective Translation for Market Research
Market research is the basis of every successful product or service marketing campaign. Targeted market research for each new language and locale will place you on the best possible ground for resonating with your new markets, just as your original research helped you better understand your local market's needs. For example, suppose you want to appeal to customers who speak a foreign language and have different cultural influences than your local market. In that case, you must first recognize that they will likely react to your brand message differently.